Top 12 Most Followed Instagram Accounts in India


The way the popularity of Instagram has increased in the last few years is commendable. There is rapid increase in Instagram Accounts in India,  as It is a big part of the lifestyle in India due to the quality of good and cheap phones, which is why India has the highest number of Instagram users in the world. In this article, we will talk about the top 15 most followed Instagram accounts in India which are an attractive mix of Bollywood stars, cricketers, models and social media influencers.

How many Instagram accounts are there in the world?

According to “Statista”, Instagram ranks fourth among the largest social media networks globally with 2.35 billion active users. As of July 2023, Instagram was behind Facebook, YouTube, and WhatsApp in monthly active users.

Statistic: Most popular social networks worldwide as of July 2023, ranked by number of monthly active users (in millions) | Statista
Find more statistics at Statista

Most followed accounts on Instagram

As of October 21, Portugal’s legendary footballer Cristiano Ronaldo (@cristiano) had more than 608 million followers on Instagram, followed by Argentina’s legendary footballer Lionel Messi (@leomessi) who had more than 489 million followers.

At number three is American singer and actress Selena Gomez (@selenagomez) with more than 430 million followers. Selena is also number 1 among the women with the most Instagram followers in the world.

India - Leading country on Instagram

According to the latest data, India is the leading country in terms of  audience size of Instagram accounts in India with a total of 229 million Instagram users, the largest in the world.

As of January 2023, there were 143 million users in the United States and 113 million in Brazil. After this, Indonesia, Turkey and Japan are at fourth, fifth and sixth position respectively.

Statistic: Leading countries based on Instagram audience size as of January 2023 (in millions) | Statista
Find more statistics at Statista

Instagram Accounts in India

India, with a population of over 1.4 billion, has the highest number of users on social media platforms Facebook, WhatsApp and Instagram.

Cricket and Hindi cinema in India are like a religion in the country. India is also the world’s largest and second-oldest film producer. Therefore, the social media platform is completely dominated by cricketers and Bollywood (Hindi cinema) actors.

Social media influencers and content creators have also become aggressively active on Instagram in recent times.

Top 12 Most-Followed Instagram Accounts in India

The list of Top 12 Most Followed Instagram Accounts in India according to the number of highest followers is as follows:

#1. VIRAT KOHLI (253 Million)

Followers: 253 Million

Following: 280

most followed instagram accounts - Virat Kohli
Virat Kohli, photo credit: instagram.com/virat.kohli/

He holds the record for the fastest century in One Day Internationals and has consistently ranked among the top batsmen in the world. Kohli’s leadership skills have led India to several memorable victories, including their first-ever

Virat Kohli is one of the most loved and very popular among youth of India and is on top among the most followed instagram accounts in India and most followed crickter in the world.

#2. PRIYANKA CHOPRA (88.2 Million)

Followers: 88.2 Million

Following: 752

Priyanka Chopra
Priyanka Chopra, photo credit: instagram.com/priyankachopra/

Priyanka Chopra is a highly accomplished Indian actress, singer and philanthropist who has made a huge impact in the entertainment world. She has acted in both Bollywood and Hollywood and is known for her incredible talent and versatility.

From her role in the popular TV show “Quantico” to her amazing performances in films like “Fashion” and “Bajirao Mastani”, Priyanka has won the hearts of audiences everywhere.

She is also a passionate advocate of important issues. As a UNICEF Goodwill Ambassador, she works hard to help children receive education, health care and proper treatment.

Apart from her acting achievements, Priyanka has also ventured into the music industry and released chart-topping singles such as “In My City” and “Exotic”.

Her melodious voice and lively performances further cemented her status as a multi-talented artiste.

#3. SHRADDHA KAPOOR (81.2 Million)

Followers: 81.2 Million

Following: 808

Shraddha Kapoor
Shraddha Kapoor, photo credit: instagram.com/shraddhakapoor/

Shraddha Kapoor is a talented Indian actress, born on 3 March 1987 in Mumbai, India, she comes from a family with a strong background in the film industry.

Shraddha made her acting debut in 2010 with the film “Teen Patti” and has since then given attractive performances in various roles. His versatility is evident in films like “Aashiqui 2,” “Ek Villain,” and “Stree,” where he showcased his acting skills and won critical acclaim.

Apart from her acting skills, Shraddha is also known for her melodious voice and has lent her voice to many songs in her films. Her singing talent was seen in films like “Aashiqui 2” and “Half Girlfriend”, adding an extra dimension to her artistic abilities.

Shraddha Kapoor’s attractive looks, natural talent and dedication towards her art have made her a favourite personality among the audience.

#4. ALIA BHATT (77.9 Million)

Followers: 77.9 Million

Following: 515

Most followed Instagram accounts: Alia Bhatt
Alia Bhatt, photo credit: instagram.com/aliaabhatt/

Alia Bhatt is one of the most popular and talented actresses in the Indian film industry, she was born on 15 March 1993. She started acting as a child actor and quickly rose to fame with his exceptional performances in films like “Student of the Year”, “Highway”, and “Raazi.”

Alia’s ability to portray diverse characters with depth and authenticity has earned her critical acclaim and a huge fan following. With millions of followers on Instagram, Alia Bhatt ranks among the most followed Instagram accounts in India.

Apart from her acting career, Alia is also known for her philanthropic efforts and support for various causes. She has actively participated in campaigns promoting education, animal welfare and environmental sustainability.

Alia Bhatt holds the record of being the most followed personality on Instagram who does not hold Indian citizenship, which shows her immense popularity and global fan base.

#5. NARENDRA MODI (76 Million)

Followers: 76 Million

Following: 0

Narendra Modi
Narendra Modi, photo credit instagram.com/narendramodi/

The current Prime Minister of India, Narendra Modi, is a prominent political figure known for his dynamic leadership and strong influence. With his visionary vision and charismatic personality, he has garnered a massive following not only in India but also globally.

Narendra Modi has the distinction of having one of the most followed Instagram accounts among politicians in India, as his posts and updates are liked by millions of people.

Through his active presence on Instagram Accounts in India, he effectively communicates his government’s initiatives, shares insights about his personal life and connects with citizens in India and beyond.

Under the leadership of Narendra Modi, India has seen significant developments and reforms in various sectors. From promoting initiatives like “Digital India” and “Make in India” to pursuing economic development and international diplomacy, he has played a key role in shaping India’s trajectory on the global stage.

#6. DEEPIKA PADUKONE (74.4 Million)

Followers: 74.4 Million

Following: 185

Deepika Padukone
Deepika Padukone, photo credit: instagram.com/deepikapadukone/

Famous Indian actress Deepika Padukone is known not only for her extraordinary talent but also for her immense popularity on social media and ranks on Instagram Accounts in India .

With millions of followers, she is one of the most followed Instagram accounts in India. His social media presence serves as a platform for him to connect with his followers, share insights, spread awareness about important causes, and promote his work in the film industry.

Deepika Padukone’s acting abilities have garnered her critical acclaim and a large number of fans. She has established herself as one of the leading actresses in Bollywood with memorable performances in films like “Padmaavat,” “Bajirao Mastani” and “Piku.”

#7. NEHA KAKKAR (74.4 Million)

Followers: 74.4 Million

Following: 292

Instagram Accounts in India Neha Kakkar
Neha Kakkar, photo credit instagram.com/nehakakkar/

Famous Indian singer Neha Kakkar is very popular among the audience with her melodious voice and stage performances. She is one of the most preferred singers by filmmakers and audiences for playback singing in Bollywood and other regional Indian films.

Neha Kakkar ranks on Instagram Accounts in India and has given many chart-topping hits in Hindi cinema. Her melodious tracks have made her a popular playback singer in the industry. With songs like “Dilbar,” “Kala Chashma,” and “O Saki Saki” she has won the hearts of music lovers and received widespread appreciation.

Neha’s position among the most followed Instagram accounts in India shows how much love she gets from fans of her melodious voice.

Neha has also been a regular host and judge on many Indian TV reality shows for many years. Neha’s talent, coupled with her social media presence, makes her one of the most beloved and influential figures in the Indian music scene today.

#8. KATRINA KAIF (73.3 Million)

Followers: 73.3 Million

Following: 535

Most followed instagram accounts - Katrina Kaif
Katrina Kaif, photo credit instagram.com/katrinakaif/

Katrina Kaif is the all-time superhit and popular actress of Bollywood and she has not only rocked the silver screen but has also gained a huge number of followers on social media.

With a huge fan base, she ranks among the most followed Instagram accounts in India. Katrina’s Instagram offers a glimpse into her glamorous life, which includes stunning pictures, updates about her projects and snippets from her personal experiences.

Known for her beauty and versatility, Katrina Kaif has given memorable performances in many films, from romantic dramas like “Jab Tak Hai Jaan” to action-packed blockbusters like “Tiger Zinda Hai”.

Apart from her on-screen success, Katrina’s social media presence allows her to maintain a strong connection with her fans, making her one of the most influential and admired personalities in Bollywood and Instagram Accounts in India today.

Katrina Kaif is seen in the lead role with Salman Khan in every film of Yash Raj Films’ most popular spy thriller “Tiger” series. Katrina Kaif is at her best in the latest upcoming film “Tiger 3” of the series, . 

Further Reading: Tiger 3 set to hit Theatres on Diwali 2023

#9. URVASHI RAUTELA (66.3 Million)

Followers: 66.3 Million

Following: 75

Akshay Kumar
Urvashi Rautela, photo credit: instagram.com/urvashirautela/

A rising star in the Indian entertainment industry, Urvashi Rautela has gained a massive following on Instagram, making her one of the most followed Instagram accounts in India.

With her amazing beauty and adorable presence, Urvashi’s Instagram provides her fans with unique glimpses, including glamorous photoshoots, behind-the-scenes glimpses, and updates on her professional endeavours.

Beyond her social media fame, Urvashi has shown her talent through various roles in Bollywood films. From her debut in “Singh Saab The Great” to her remarkable performances in films like “Sanam Re” and “Pagalpanti”, she has enthralled the audience with her screen presence.

With her presence in popular programs like live cricket matches, reality shows and her increasing work in the film industry, Urvashi Rautela is making her mark as an influential personality on Instagram Accounts in India and in the entertainment industry of India.

#10. AKSHAY KUMAR (65.1 Million)

Followers: 65.1 Million

Following: 6

Akshay Kumar
Akshay Kumar, photo credit: instagram.com/akshaykumar/

Energetic and versatile actor Akshay Kumar has a massive following on Instagram and has made his place among the most followed Instagram accounts in India.

He is on top among Bollywood (Hindi cinema) male actors on Instagram Accounts in India, leaving behind Bollywood superstars like Shahrukh Khan and Salman Khan.

With his charismatic personality and practical nature, Akshay’s Instagram offers a mix of entertainment and inspiration. He shares glimpses of his fitness regime, his philanthropic efforts, and behind-the-scenes moments from his film projects.

Akshay Kumar, popularly known as the “Khiladi” of Bollywood, has given memorable performances across genres including action, comedy and social drama. His versatility and ability to entertain the audience has won him a special place in the hearts of film lovers.

Known for his disciplined lifestyle and commitment to performing his own stunts, Akshay’s dedication to his profession has won widespread praise.

Apart from her on-screen achievements, her active involvement in social issues like cleanliness, women empowerment and education reflects her role as a responsible and socially conscious citizen.

#11. ANUSHKA SHARMA (64.4 Million)

Followers: 64.4 Million

Following: 583

Instagram Accounts in India - Anushka Sharma
Anushka Sharma, photo credit: instagram.com/anushkasharma/

Talented actress and producer Anushka Sharma has gained a massive following on Instagram and has established herself as one of the most followed accounts on the platform.

She is the wife of India’s great batsman cricketer Virat Kohli, so both spouses are on the list of top 10 Instagram accounts in India.

Her Instagram feed offers a mix of personal moments, glamorous photoshoots, and insights into her professional ventures. With her natural charm, she effortlessly connects with her fans, making her presence on Instagram Accounts in India as a must-follow for fans of her work and her vibrant personality.

Apart from her social media success, Anushka Sharma has also made a significant impact in the film industry. With her debut in “Rab Ne Bana Di Jodi”, she proved her acting ability and later gave incredible performances in films like “Band Baaja Baaraat,” “Ae Dil Hai Mushkil,” and “PK.”

Anushka’s ability to portray diverse characters with depth and sincerity has won critical acclaim. Additionally, she has also ventured into production, supporting meaningful and thought-provoking projects under his banner, Clean Slate Filmz.

#12. SALMAN KHAN (62.5 Million)

Followers: 62.5 Million

Following: 37

Instagram Accounts in India - Salman Khan
Salman Khan, photo credit: instagram.com/beingsalmankhan/

The true icon and superstar of Bollywood, Salman Khan holds a prominent position among the most followed Instagram accounts, which shows his immense popularity and wide fan base.

His Instagram profile gives a glimpse of her personal life, fitness routine, and updates on her upcoming projects. Known for his larger-than-life personality and philanthropic efforts.

Salman Khan’s film career has spanned decades, featuring memorable performances and blockbuster hits from “Maine Pyar Kiya” to “Dabangg” and “Bajrangi Bhaijaan”.

Further Reading: Tiger 3 set to hit Theatres on Diwali 2023

Popularly known as “Bhaijaan” (brother), his on-screen charisma and unique style have earned him a devoted fan following. Salman’s versatility as a model and an actor has been demonstrated through his ability to seamlessly shift between action-packed roles, romantic roles and socially relevant films.

Along with his successful acting career, Salman is also known for actively supporting issues such as education, health care and child welfare through his philanthropic organization, “Being Human“.

With his magnetic presence on Instagram and his impressive contributions to both cinema and society, Salman Khan remains on Instagram Accounts in India as an enduring superstar, loved by millions around the world.


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